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Below are details of the current road safety campaigns that Shropshire Fire and Rescue Service are promoting to the public of Shropshire.
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'Best Mate' campaign by the Safer Roads Partnership |
The Best Mate campaign is based around a short film showing three young friends enjoying a game of beach volleyball. The sense of fun and exuberance is replaced by feelings of guilt and remorse for one player as he sees the fourth member of the 'gang' watching from the sidelines, unable to join the others having lost a leg in a car crash. The campaign states 'You crashed the car, your mate has to live with it'.
The campaign portrays a realistic scenario as every year thousands of young people are affected by the consequences of road traffic collisions. Young people are at greatest risk of being injured or killed in road traffic collisions. In 2006 for example, 32,677 17-21 year old car users were killed or injured in Great Britain and 17-21 year olds represented a quarter of car users killed (DfT figures).
The making of the campaign was particularly poignant for Oliver Netherton, the male volley ball player in the film. Two of Oliver’s friends died in a car crash in which the driver survived. Regardless of the cause of the crash, the driver is having to live knowing that two of his friends died whilst in his care.
The film can be viewed at www.best-mate.net and is also being promoted on You Tube, via social networking sites.
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'The End' campaign by the Safer Roads Partnership |
The End campaign is designed to raise young people's awareness about how driving is impaired through the use of drink or drugs.
The messages focus on both sexes for drink driving and drug driving awareness.
| 'Speak Up to Slow Down' |
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The 'Speak up to slow down' Campaign is provided by the Safety Camera Partnership.
Aimed at 16 -25 year olds, the campaign is designed to give passengers the voice to tell the driver what he / she is doing is dangerous and could result in serious injury and death.
It aims to encourage passenger responsibility by highlighting the fact that the actions of the passenger can influence the actions of the driver.
The graphic was designed by the West Mercia Safer Roads Partnership and is displayed on eighteen of our appliances around the county as well as a large image on the Community Outreach Vehicle.
| 'Speeding - It's not Impressive' |
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REMEMBER: Between the age of 16 and 25 you are more likely to be involved in a road accident than any other age group so take care and never speed |
The 'Speeding - It's not Impressive' Campaign is provided by the Safety Camera Partnership.
Shropshire Fire and Rescue Service will be using the images on the back of some of their fire appliances to help get the message across to motorists throughout Shropshire.
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Campaign Posters
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Further information
Ashley Brown
Road Safety Advocate
01743 260 260
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