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Kill your speed
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Speeding is the main cause of road deaths in the UK
| How would you feel if you were responsible for killing another person? |
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If you hit a pedestrian at 30mph there is an 80% chance of survival
At 40mph there is a 90% chance of killing a pedestrian
By reducing your speed you will also give yourself extra time to respond to hazards
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You are more likely to kill a pedestrian driving at 40mph than 30mph |
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Specifically, if you hit a pedestrian while driving at 20mph, the pedestrian has a 95% chance of survival |
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If you hit an adult pedestrian while driving at 30mph, the survival chance is 80%. But if you hit a pedestrian while driving at 40mph, the pedestrian's chances of dying rises to 90%. (This lowers to 80% for a child) |
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Every driver can make a difference just by slowing down a few miles per hour and observing speed limits |
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Excessive speed is a contributory factor in over 1,000 deaths and over 40,000 injuries every year |
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You are not as safe as you thought - in 2004 car users made up 52% of all road traffic fatalities in Great Britain |
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On average, nearly nine people die every day on Britain's roads |
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Two out of three crashes where people are killed or injured happen on roads where the speed limit is 40mph or less |
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Just over half (50%) of drivers break the 30mph speed limit. (Vehicle Speeds Great Britain) |
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The law of physics dictate that the higher the speed at impact, the more energy must be rapidly absorbed by hard metal, soft flesh and brittle bone |
REMEMBER: When you are driving you have a responsibility for others road users and your passengers
So kill your speed now, before speed kills you or others
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