To make this site simpler to use and more efficient, we sometimes place small data files on your computer. These are known as cookies. Most big websites do this too.
They improve things by:
- remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
- remembering information you’ve given (eg your postcode) so you don’t need to keep entering it
- measuring how you use the website so we can make sure it meets your needs
Our cookies are not used to identify you personally. They are just here to make the site work better for you. Indeed, you can manage and/or delete these small files as you wish.
Measuring website usage (Google Analytics)
We use Google Analytics to collect information about how people use this site. We do this to make sure it’s meeting its users’ needs and to understand how we could do it better.
Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.
The following cookies are set by Google Analytics:
|_utma||randomly generated number||2 years|
|_utmb||randomly generated number||30 minutes|
|_utmc||randomly generated number||when you close your browser|
|_utmx||randomly generated number||2 years|
|_utmxx||randomly generated number||2 years|
|_utmz||randomly generated number and information on how the site was reached (e.g. direct or via a link, organic search or paid
Perhaps most importantly, authentication cookies are the most common method used by web servers to know whether the user is logged in or not, and which account they are logged in under. Without such a mechanism, we would not know whether to send a page full of useful information, or a message saying "sorry, you need to log in".
Authentication cookies are only used for people who have user accounts on this website - people who need to log in with a username and password. Typically these people would include members of Shropshire Fire and Rescue Service staff or families of On-call Firefighters.