How would you feel if you were responsible for killing another person?

If you hit a pedestrian at 30mph there is an 80% chance of survival

At 40mph there is a 90% chance killing a pedestrian

By reducing your speed you will also give yourself extra time to respond to hazards

	You are more likely to kill a pedestrian driving at 40mph than 30mph
	Specifically, if you hit a pedestrian while driving at 20mph, the pedestrian has a 95% chance of survival
	If you hit an adult pedestrian while driving at 30mph, the survival chance is 80%. But if you hit a pedestrian while driving at 40mph, the pedestrian's chances of dying rises to 90%. (This lowers to 80% for a child)

	Every driver can make a difference just by slowing down a few miles per hour and observing speed limits
	Excessive speed is a contributory factor in over 1,000 deaths and over 40,000 injuries every year
	You are not as safe as you thought - in 2004 car users made up 52% of all road traffic fatalities in Great Britain
	On average, nearly nine people die every day on Britain's roads
	Two out of three crashes where people are killed or injured happen on roads where the speed limit is 40mph or less
	Just over half (50%) of drivers break the 30mph speed limit. (Vehicle Speeds Great Britain)
	The law of physics dictate that the higher the speed at impact, the more energy must be rapidly absorbed by hard metal, soft flesh and brittle bone

REMEMBER: When you are driving you have a responsibility for others road users and your passengers

SO KILL YOUR SPEED NOW, BEFORE YOUR SPEED KILLS YOU OR OTHERS