A hard hitting fire safety message about the importance of smoke alarms in the home is being delivered to Shropshire shoppers emblazoned across a huge billboard at a busy retail park.
Every minute scores of drivers see the eye-catching poster with an image of a charred and blackened doll and the words: "Is Your Child Worth £3? Wake Up! Get A Smoke Alarm."
The 20ft by 12ft message at The Wrekin Retail Park near Tescos supermarket is part of an on going safety campaign launched more




