Police in Shropshire have warned they will be targeting drink drivers in the coming weeks, knowing the Christmas period will tempt some motorists to take risks.
Senior officers are urging drivers not to put lives at risk by succumbing to temptation.
Chief Inspector David McWilliam, in charge of Response Policing for Shropshire, said: "All our operational staff have been reminded to contribute towards the Drink and Drug Driving campaign being held throughout December. They are being urged to take positive action when drink or drug driving is suspected.
In a note to all Shropshire officers and police staff, Chief Inspector McWilliam, says: "Your efforts over this period will contribute towards saving lives, making our roads safer and preventing many families from suffering the misery of losing loved ones because of the actions of others."
The Drink and Drug campaign is part of West Mercia's annual Christmas Presence initiative which focuses on protecting people and their property. A number of drivers have already been stopped, arrested and charged with drink driving offences during the past few days.
Over the last three years, six people have been killed in Shropshire and 35 seriously injured following collisions where drink or drugs were a contributory factor. More than 200 others suffered slight injuries.
Superintendent Lee Davenport, also of West Mercia Police, said: "Cracking down on those who drink or take drugs and then drive is a year-round commitment. However, we are very aware that the festive season can present opportunities where people give way to temptation.
"To combat this, extra patrols will be conducted in the run up to and over Christmas and New Year to help tackle those who commit the unacceptable act of drinking or drug driving".
He added: "It's worrying, that despite many warnings over the years about the dangers, there are still far too many reckless drivers who take chances and ignore the potential devastating consequences. Drinking and driving simply isn't worth the risk."